Feb
09
Jonas Brothers Movie Widens 3D
in : Jonas Brothers: 3D Concert Movie
LOS ANGELES (Hollywood Reporter) – Can the boys beat “Hannah?”
Slightly more than a year after Walt Disney Studios registered a first-weekend haul of $31 million for its ” Hannah Montana and Miley Cyrus: Best of Both Worlds Concert ” from fewer than 700 3-D screens, Disney and Imax have agreed to add dozens of giant 3-D screens to the February 27 wide release of ” Jonas Brothers : The 3D Concert Experience.” That means there should be upward of 1,100 3-D venues playing the latest teens-and-tweens concert film , including 55 Imax venues.
The Imax auditoriums supplement engagements in venues operated by various other 3-D vendors. With the movie industry’s rollout of 3-D projection still a work in progress , Disney will aim to use almost every installed 3-D screen in North America .
“Every time you go out with a 3-D film these days, you tend to set a record for the number of engagements because seats are at a premium,” Disney distribution president Chuck Viane said. “So any time you can add 55 engagements, that’s a really good opportunity.”
All the “Jonas” playdates are being promoted as “one week only” engagements, though success in the non-Imax venues could spur Disney to add an additional week to the picture’s run. That’s what happened with “Hannah,” which unspooled February 1 , 2008, and rang up a total $65.3 million domestically after extending its theatrical run for a few weeks.
Such a move won’t be possible on the Imax side, where the giant-screen exhibitor has wedged in the “Jonas” playdates in auditoriums scheduled to begin showing Warner Bros .’ “Watchmen” the following weekend.
The “Jonas” runs are the first in a five-movie pact Imax has with Disney. Their next collaboration will be the November 6release of Disney’s 3-D animated feature “A Christmas Carol.”
[Reuters/Hollywood Reporter]
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